ABOUT US
Ivory Muse was born from the dream of a Londoner named Anna, who always believed that the most beautiful things in life are simple, authentic, and made with intention, raised in the stunning city of London.
Driven by this spirit, she set out to create a brand that reflected her values, a fusion of relaxed style, environmental awareness, and attention to detail. It all started with a few pieces sold. But soon, what began as a small project grew into a community of people who connected with the brand's essence.
Today, Ivory Muse is more than just a store, it's a reflection of Anna's beliefs: that we can live with more meaning, choose with more intention, and feel good in our own skin. Every piece you find here carries this story.
And we hope that by wearing it, you carry a little of the peace and freedom that inspired it all.


Our Mission
At Ivory Muse, our mission is to make online shopping inspiring and enjoyable. We aim to offer our customers a wide range of products, focusing not only on transactions but also on exceptional customer service and a unique shopping experience. Our passion is to delight each visitor with the latest trends and essentials that reflect their style and personality.
We want every customer to feel special and valued with every interaction with our store. We offer sustainable, elegant, and effortlessly chic fashion inspired by the iconic city of London.
Embrace the spirit of London in every piece.
Our Vision
Our vision is to establish Ivory Muse as the leading online fashion store, where customers can always find the latest trends and an inspiring shopping experience. We aim to create a community where fashion, creativity, and quality come together, and where customers feel connected and engaged. By continually innovating and refining our offerings, we strive to exceed our customers' expectations and make a lasting impact on the fashion world. Our goal is to make Ivory Muse a brand synonymous with style, quality, and customer satisfaction, while embodying the laid-back essence of London.